Kunming Dongdong Food

Case Study for Retail Industry

About Kunming Dongdong Food

Kunming Dongdong Food Limited Company is a premium snacks manufacturer that has evolved into an R&D, production, process, and packaging expert. Their initial strategy was to have a presence on every major e-commerce platform. With the online space becoming more saturated, and costs on an upward trend, Dongdong Food recognized that they have to work on their offline presence too, in order to give consumers a better shopping experience and to increase their market share. Within 2 months of the first store launch, they have expanded to 8 retail outlets in different regions.

The Challenge

Retail Challenges: Integrating Online and Offline Channels, Real-Time Data Access, and Dynamic Pricing Management

Online channels and retail stores are not integrated
Difficult to replicate discounts and promotions eligible in retail stores, in online channels
Unable to get real-time data from shops in different regions simultaneously
Pricing for certain product segments can be changed up to 4 times a day
Tedious to manage a large number of incoming new members from offline and online platforms

The Solution

Smart Retail Revolution: Yonyou’s U-Retail, U-Mall, and U-Member Unify Online-Offline Channels with Cloud-Based, Real-Time Data and KOL Management

Introduction of ‘Smart Retail’ solutions – U-Retail, U-Mall, U-Member

Cloud-based deployment allows for quick implementation
Efficiency is increased as the offline and online channels and fully integrated
Solution allows for electronic pricing, making it convenient to do price updates with no errors
Ability to view marketing data, push promotions, and target campaigns for different customer segments
Manage Key Opinion Leaders (KOLs) effectively
Dashboard to view data across regions quickly and in real-time